Dear Online Ads, Stop Popping Up!

Online Pop-Up Ads are a great source of annoyance to a lot of people. The ads make readers lose their concentration by causing a massive drop in their brain activity, say researchers from Pomeranian University of Technology, Poland. The researchers studied 5 Polish men and 1 woman between the ages of 20 and 25 years. The group was asked to read a total of 10 short pages of a random text on a computer screen. Following the reading, they were supposed to ask questions relating to the content.

During the experiment, the readers were subjected to a number of online advertisements which randomly popped up. EEG was used to measure the brain activities of the subjects. The signal pattern of each subject was observed. Researchers also analyzed how consistent the signal pattern was across different trials and how they correlated with other people’s signal pattern who were also a part of the same experiment.

Two main effects surfaced. First, online advertisements influenced concentration in significant ways as the beta activity reduced in the frontal/prefrontal cortical areas of the brain. The random appearance of the advertisements also induced changes in the frontal/prefrontal asymmetry index.

One thing that has to be noted here is that there was a difference in the direction of change as in some cases it dipped and in others in increased. Researchers gave motivation predisposition as a reason for such a difference among participants’ results.

If the subject is more ‘approach’ oriented, the changes in the asymmetry index might reflect growing activity in the left brain hemisphere

,” said Izabela Rejer from Pomeranian University of Technology. “If, on the other hand, the subject is more ‘withdraw’ oriented, these changes might reflect the growing activity in the right hemisphere,” Rejer added.

This post was last modified on %s = human-readable time difference 5:18 pm

Share
Leave a Comment

Recent Posts

What Are The New Releases on OTT Today? Here’s What to Add to Your Watchlist

A slew of fresh and exciting OTT releases are dropping today, promising a binge-worthy lineup…

12 hours ago

Hot & Hearty: The best soups in Visakhapatnam that complements this weather!

With the weather taking a turn these past couple of days, it’s like Visakhapatnam has…

13 hours ago

Plan a trip from Vizag to these 5 skiing destinations in India this winter

Dreaming of swishing down powdery white slopes with crisp mountain air in your lungs? While…

13 hours ago

Bigg Boss 8 Telugu: Voting polls drastically change, THIS celeb is in danger!

Based on the unofficial voting polls, two contestants are leading— Yashmi and Prerana. In many…

15 hours ago

Kings to revolutionaries: 7 period Telugu films on OTT that deserve all the love!

Movies have been a powerful medium of expressing the complicated and important events of history.…

15 hours ago

We aim at generating five lakh IT jobs in five years: Lokesh

Andhra Pradesh State IT and HRD Minister Nara Lokesh has said the government aims to…

19 hours ago